I am all cited to tell you about this wonderful nonprofit organization I have discovered, based in Montreal founded by 2 uni grads, Casey and Matt. Its called The Yellow bird project, and they work with an amzing roster of indie artists ( Bon Iver, Andrew Bird, Beach house, Devendra Banhart, Grizzly Bear, Joseph Arthur, to name but a few), to create unique T shirts designs that benefit an array of charities, each chosen by the artists.
Read what they say about themselves: ..”You can think of us as a tree of creativity, with branches joining together indie musicians, charitable organizations, and t-shirts with a fashionable punch. We’re a non-profit Montreal based organization dedicated to bringing our customers the finest of quality, originality, and philanthropy. We seek out only the coolest of cool artists, collaborate with them to design awesomely awesome tee-shirts, and give all the prettiest of pretty profits to charities of the artists’ choice.”
The mission:
1. To raise money for charities directly through the barter and trade of our fab tee-shirts. Unfortunately we no longer accept goats; money proved to be an easier currency to store.
2. To raise awareness for charity organizations and their aims through artists’ endorsement. YBP is a very different venue for these charities. It brings in a lot of younger people and encourages philanthropy from treble and bass clefts. It is definitely more work to have multiple charities, rather than one fund, but we think it allows the artists to pick something that is truly important to them.
3. To raise the profile of artists we like. We by no means want to or presume to have the ability to make artists into marketed machines and different versions of Ms. Spears, but we want to help raise their profiles and get them the attention that they deserve. We hope YBP can in some way help artists and music to prosper, and in turn help those less fortunate.
Listen to their Theme song written and performed by The tallest man on earth:
A_field_of_birds
Watch the clip on Vimeo
